Wells Hallmark
Business

Petersburg native named SCORR Marketing president

Krystle Buntemeyer

Krystle Buntemeyer, a native of Petersburg, last week was named president of SCORR Marketing, a full-service marketing and communications firm in the health science industry.
Krystle is the daughter of Steve and Jane Faust of Petersburg.
With nearly 15 years of health science marketing experience, Buntemeyer has worked side by side with Cinda Orr, president and CEO, and with Ben Rowe, chief creative officer and shareholder, to build SCORR Marketing. During her tenure, she has held progressive marketing roles within the organization from senior account executive to chief marketing officer.
Buntemeyer, a shareholder, holds an executive role on client accounts, has driven the strategy on more than 100 brand launches for companies around the world, led the client services team, and assisted clients with mergers and acquisitions.
In addition, she has assisted with the day-to-day operations for several years to build SCORR’s global footprint. Because of her dedication and expertise, Buntemeyer was named 2017 Marketer of the Year by the American Marketing Association.
“Krystle and Ben will lead the organization and ensure longevity with support from our leadership team,” said Orr. “Their priority will be to continue to have the right people, resources, services, operational systems and technologies to focus our team on providing strategic and creative solutions for our clients.”
Orr, who will retain her role as CEO and remains the executive on select client accounts, will continue to provide navigational and financial counsel to the company’s leadership team, and will be relied upon for her strength in strategy and brand development, industry knowledge and synthesizing client value into creative.
“I look forward to ensuring an environment where our team members have the opportunity to continually learn and thrive,” said Buntemeyer. “I’m also excited to guide our company as we work to be our clients’ competitive advantage, providing integrated programs that help them achieve their goals and improve health and well-being worldwide.”